pe101 frequency analysis
leadership
Patient Experience 101: Kirk Hughs Looks Beyond the Percentile
Improvement in patient experience is often the hardest part of managers’ jobs. It takes consistent work engaging your team. There are no shortcuts. In this series, we’ll be sharing lessons learned the hard way from people working on the front lines to deliver care. In this post, specialty clinics director Kirk Hughs gives practical advice on looking beyond the percentile in your patient experience data.
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few years ago, I met with a team of nurses and techs in Endoscopy. They were struggling to improve their low patient experience percentile ranking.

Here is the conversation:

Kirk: How do you feel about the experience you are giving to your patients?

Team: We give really great care to our patients and our patients are happy.

Kirk: What if I told you that you are scoring in the 60th percentile?

Team: [saddened] I guess we are not providing great service to patients.

Kirk: What if I told you that you are scoring in the 60th percentile but most of the patients are happy with their care?

Team: [confused] What?? How is that possible?!?

It’s easy to be confused if you only look at the percentile rank. The percentile rank doesn’t help you have a conversation about creating experiences for patients. Frequency analysis is a way to help better understand your patients' experience.

The Power of Frequency Analysis

While the percentile ranking shows you where you compare with others, the frequency analysis shows how patients answered each question. On the outpatient medical practice survey, patients can select 1 (very poor), 2 (poor), 3 (fair), 4 (good), or 5 (very good) on many different questions. The frequency report displays the number of 1s, 2s, 3s, 4s, or 5s for each question.

Often, you’ll find that patients are not marking ‘very poor’ or ‘poor.’ They’re giving you 4’s, or ‘good.’ They are saying the care is good, just not ‘very good.’ They are not unhappy, they are just telling us the care is inconsistent.

How to Engage Staff Around The Frequency Analysis

I wanted to create conversation with the staff, so I made a matrix for my team to visualize how each patient answered the survey. Each week, I would look at the frequency distribution for those questions and put a ‘frowny’ or ‘smiley face’ (this was pre-emoji days) in the column to represent a patient who gave us that rating. My team was now ready to have the conversation about the difference between a good versus very good experience.

Information About Delays - Goal 80% Very Good:

pe101 smilies

Each face represents a patient, and that’s important. I wanted the staff to remember that every person matters. Patient experience is about delivering a consistent experience for every patient.

Focusing on ‘good’ and ‘very good’ can really change the conversation with your staff and positively engage them in the data.

Want Your Frequency Analysis Report?

  1. Log in to Press Ganey and select InfoEDGE from the reports dropdown.
  2. Make report selections (including your service and site).
  3. Under Options & Formats check the Frequency and n checkboxes. Need more help? Call or email Chris Brown at 5-7461 or Brandon Swensen at 7-3627.
Contributor

Kirk Hughs

Director, Outpatient Services ENT, University of Utah Health

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